Global Data Bank (GDB) , a U.S. based company focused on privacy protection of data and media announces that it has agreed to purchase Brazilian based ROIx.
The company’s platform solves major data compliance issues that both advertisers and publishers are experiencing. It combines compliant data and media and provides an end-to-end solution which spans from User Consent all the way through Media Activation. It allows Advertisers and their agencies to buy the most efficient & effective targeted advertising available while fully meeting requirements set forth by the data laws Worldwide.
Global Data Bank’s revenues grew by more than 600% in 2019, with most of the growth coming in the Third and Fourth quarters.
ROIx will continue to operate as the company’s programmatic media arm, as it has in Brazil for the last 9 years with its TVxtender, AUDIOx and other media products.
Global Data Bank“Compliant Media™” product is already driving growth in Europe and LatAm where legally complying with data laws have become a major priority for all advertisers and publishers. Much of the growth can be attributed to the fact that through Global Data Bank advertisers do not have to change the way they buy their programmatic advertising to be compliant.
The combination of the companies helps Global Data Bank accelerate its business in Brazil where ROIx is already working with more than 160 brands and over 100 advertising agencies including the largest global leaders. It also creates a bigger Global infrastructure and team to help accelerate the European growth of the business where Global Data Bank recently announced that Magid Souhami will be taking over as President of International.
Global Data Bank has been operating since 2014. It was initially a First Party Data Bank that allowed advertisers to collect, organize and activate their data in programmatic advertising. The company has offices in Brazil, Europe and the U.S..
John deTar, CEO of ROIx and Founder of Global Data Bank: “ROIx has had a close strategic relationship since the creation of Global Data Bank. This acquisition positions both businesses to take advantage of Global Data Banks accelerated growth in the marketplace and international expansion for the foreseeable future.