Global Data Bank (GDB) , the leader in first party data collection and activation, announced its partnership with Peer39, the market leading Semantic based Contextual Data company.
With access to Peer39’s technology and data inside of GDB, advertisers now have unprecedented abilities to target audiences with compliant media and data.
This product is a first of its kind in the programmatic space. It combines consented cookie data, contextual (cookie-less) data and media together in a Deal ID for purchase through any DSP. This will enable advertisers to continue to target programmatic purchases with highly valuable data but also guarantee media and data compliance across all current and projected data laws Worldwide, such as GDPR, LGPD and CCPA.
“We are thrilled to team up with GDB as this collaboration provides the necessary mechanism for brands to ensure their global media investment is following the required compliance standards while also exceeding performance and reach targets.” said Mario Diez, CEO of Peer39. “We know that in lieu of having a user’s permission, contextual signals are the best way to still reach your target market or audience. When coupled with programmatic, this signal lets advertisers scale their Compliant Media campaigns.”
“The addition of the access to Peer39’s contextual cookie-less data inside of GDB provides significant additional value in performance and it is also a big contributor to GDB’s movement to provide Compliant Media and Data Worldwide,” said John deTar, CEO of Global Data Bank. “We looked at the companies who are specialized in contextual data and Peer39 is by far the leader with the best technology, data sets and performance in the industry. We are super excited to have them working with us”
GDB has been on this path of combining data & media for over 5 years in LatAm. With the continued growth of privacy issues, the product was adapted to offer 100% data compliance worldwide.
“We are big believers in working with the data laws to protect end-users data and work within their privacy rights and privacy desires. The Compliant Media product does all of that, yet also has the ability to target with high accuracy the types of behavioral and demographic data advertisers are looking for,” deTar finished.
Already, many of the biggest brands in the world are buying the product in LatAm. In Europe the first campaigns are going live as well.
Global Data Bank is a privacy tech that offers data collection, management and activation solutions allowing companies to create a relationship of trust and respect with their users, complying with the most stringent privacy laws, such as the GDPR, CCPA, LGPD and other ePrivacy guidelines. For more information, visit: www.gdb.net
Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry’s leading brands, agencies, and publishers trust Peer39’s AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people’s time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it’s as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.