Global Data Bank (GDB) launches its proprietary data and media platform in Europe & International markets
Magid Souhami is appointed President & Partner, GDB Europe & International. He will start in this new position in Q1 of 2020. Magid is responsible for the P&L management and business growth goals of GDB Europe & International. Magid joins GDB with a wealth of experiences in the Advertising industry. He held organization leadership roles at major Advertisers like Procter&Gamble, General Mills and served on the sourcing board of WFA (World Federation of Advertisers). He also has worldwide experiences with all major Media publishers, Advertising/Media agencies, as well as data and tech companies from the client side.
GDB is an American company, operated by two of the partners, longtime Internet advertising veterans John deTar and Guilherme Soter.
GDB provides a GDPR compliant solution for data collection and media activation. It increases advertising efficiency/effectiveness by significantly improving Media buys and lowering the data costs. Its proprietary mechanism to tie data to a specific publisher’s media inventory safeguards data and media integrity.
GDB recently launched its proprietary GDRP Compliant Media™ solution. It guarantees both publishers and advertisers comply with GDPR requirements. It improves Media inventory value by combining consented GDPR compliant data and semantic contextual data (cookie-less) with media inventory. GDRP Compliant Media™ is unique and simple to use. Advertisers or their agencies continue buying it through private deal-ID’s the same way they currently operate their programmatic advertising buys.
