Global Data Bank will make its broad data expertise available to address the needs of WFA members. This includes Global Data Bank (DSI ™) assessment tool which helps brands better use data-driven advertising. It provides a visual data safety graph, a data safety assessment with recommendations and result in a data safety index.
This strategic partnership encompasses Global Data Bank’s Data Safety Index (DSI ™), benchmarking across Advertiser’s brands, markets/regions, industries and others. Advertisers will be able to assess their data strategies, partners and drastically reduce their potential risks of non-compliance with worldwide data laws.
According to Magid Souhami, Global Data Bank President of International Operations: “Our vision is to create a data safe world. My past experiences at major Advertisers which put the Consumer first fuels my passion for providing data safety solutions the Advertising industry needs. Consumers raising concerns about the use of their data by Advertisers together with the enforcement of data laws worldwide are accelerating the need for Advertisers to solve existing outages in the data-driven Advertising ecosystem.”
This initiative will help Advertisers in their continued efforts to efficiently reach consumers with quality Advertising while safeguarding the trust they have for brands they love. “WFA continues supporting such initiatives that we believe benefit Consumers, Advertisers and the digital ecosystem as a whole including tech, agencies and publishers”, concluded Souhami.
Global Data Bank is a privacy tech that offers data collection, management and activation solutions allowing companies to create a relationship of trust and respect with their users, complying with the most stringent privacy laws, such as the GDPR, CCPA, LGPD and other ePrivacy guidelines. For more information, visit: www.gdb.net
The World Federation of Advertisers (WFA) makes marketing better by championing more effective and sustainable marketing communications. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum.
WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level.