Target at scale specific segment of audiences

  • First-party compliant segments of audiences.
  • Real-time optimisation to overdeliver vs. brand KPIs.
  • Viewability rate above 75%, Completion rate above 90%.
  • High performing format: +10% vs. MRC standards.

Engage consumers with the
right creative content, format & promotion

  • Additional precision targeting leveraging contextual affinity.
  • We make sure your ad is served to the right consumer in the right environment.
  • Effective Attribution: +20% via contextual targeting.

Balance digital campaigns effectiveness
and data privacy requirements

  • All our segments of audiences carry pre-required brand safety KPIs
    (no bots, no harmful content…).
  • First-party data and cookieless methodology protect you
    from third-party cookie vulnerabilities.
  • Brand Safety First: Protect your brand reputation
    with our high standards of data ethics.

"The expansion of our relationship with Global Data Bank globally offers buyers access to cookieless, brand safe and curated media supply to reach relevant audiences at scale”.

Patrick Casal, Senior Director, XANDR

A product for every data operation

Create cookieless and data compliant media inventory.

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