Efficiency. Safety. Performance.

We help brands maximize value in media by balancing contextual relevancy, brand safety, and business goals.

GDB

Beyond Contextual

Proprietary tech and expertise helping brands to improve results.

Brands must consider many quality factors when optimizing campaigns, such as protecting ads through safe environments, driving relevancy through contextual segmentation, while delivering on brand and business objectives. Our integrated methodology helps advertisers to balance and optimize these factors towards improved performance:  We call it SafeMedia.

Higher Engagment & Relevant Content

Complete control over the contextual strategy, aligned to your campaign goals and brand objectives. 

smartphone exibindo um anúncio digital com segmentação contextual em site de notícias mobile.

Higher Engagment & Relevant Content

Complete control over the contextual strategy, aligned to your campaign goals and brand objectives. 

Proteção de marca
Logo ATTENTION STACK, solução para otimizar a atenção e medir resultados de marca da GDB.

Optimize Attention towards better brand outcomes

Leveraging attention full stack to plan, measure and optimize your media strategy.

Logo gdb CREATIVE, plataforma de desenvolvimento criativo com IA e personalização em escala.

A.I. Creative Development, Personalizaton at scale

Utilize proprietary contextual signals to drive ad creative development through GenAI.

 
Logo CARBON FREE, programa da GDB para medir e reduzir emissões de CO2 em mídia digital.

Reduce CO2 impact while driving business results

Integrated solution to help reduce carbon emissions by measuring and reporting CO2 impact.

 
Ícone da metodologia integrada da GDB alinhada aos objetivos de valor da marca.

Integrated methodology aligned to brand equity goals

Navigate the complexity of brand positioning through unified strategy and campaign execution.

Contextual Performance & Creative Optimization

Activate custom contextual segments combined through creative optimization in real-time.

 
Ícone representando o processo de inteligência artificial gdb para otimização de KPIs de campanha.

Optimize results leveraging A.I. based methodology.

Balance and optimize campaign KPIs based on contextual relevancy, brand-safety, and business results.

 

Result-based inventory qualification, at scale

Simplify the programmatic inventory chain through supply-side optimization solution, aligned to your campaign performance objectives.

Logo gdbmobile, solução exclusiva de segmentação e medição mobile em nível de operadoras.

Unique solution leveraging telco-level targeting and measurement

Improve audience response through mobile-specific targeting, leveraging the scale and granularity of the largest telcos in the region.

 
Logo Pre-View, solução para maximizar o alcance da campanha com impacto direto no usuário.

Maximize campaign reach with direct user impact

Maximize incremental reach through fast, nation-wide, audience coverage through direct mobile engagement.

Result-based inventory qualification, at scale

Viewability alone doesn’t reflect qualityad exposure. Attention metrics better connect with business outcomes.

Gráfico de barras coloridas com setas para cima e para baixo ilustrando a otimização de alcance e métricas de atenção em campanhas.

Brands incorporating a environment-responsible approach to media buying.

Smart brands are cutting CO2 without sacrificing results. Digital media can harm the planet—but with the right adtech, you can drive performance and reduce your carbon footprint. We help you do both.

 
Ilustração de uma nuvem verde com a sigla CO2 e setas para baixo representando a redução da pegada de carbono na compra de mídia.

Result-based inventory qualification, at scale

Simplify the programmatic inventory chain through supply-side optimization solution, aligned to your campaign performance objectives.

Gráfico de barras coloridas com uma linha de crescimento ascendente simbolizando resultados de negócios alinhados à privacidade do usuário.

Customized & Flexible Model for Brands.

Agnostic approach to ad measurement and verification, directly aligned to brands’ quality and safety standards.

Adaptable service models to best fit your strategy.

Partnering with agencies and brands, leveraging technology, performance expertise, and complete operational support.

Managed Services: Unified solution aligned with your strategy and brand outcomes.

Our team will manage the different steps of campaign implementation, based on your needs. From contextual planning to media optimization, always aligned with your KPIs and goals.

 

Self-Operated Services: Integrated approach in close collaboration with your team.

Our team will partner with your Media and Activation teams to establish a curated inventory offering based on your campaign objectives, helping to optimize and report in alignment with KPIs and goals.

 
Ilustração de um cérebro dividido entre conexões digitais e cores fluidas com os textos Tech e Touch, simbolizando programas estratégicos personalizados.

Beyond Tech: Strategic Programs Tailored co-developed initiatives based on your strategy.

Custom planning and activation programs based on the strategic objectives. Continued routines of reporting and consulting are designed specifically to address your brand and business objectives,

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